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All content by RALPH D. RUSSO
FILE - In this Feb. 11, 2020, file photo, a panel of witnesses, from left, Big 12 Conference Commissioner Bob Bowlsby, National Collegiate Athletic Association President Mark Emmert, University of Kansas Chancellor Dr. Douglas Girod, National College Players Association Executive Director Ramogi Huma and National Collegiate Athletic Association Student-Athlete Advisory Committee Chair Kendall Spencer, listen during a Senate Commerce subcommittee hearing on intercollegiate athlete compensation on Capitol Hill in Washington. College sports is entering a new era: Athletes will be permitted to be paid endorsers and social media influencers without fear of running afoul of NCAA rules.  (AP Photo/Susan Walsh, File)

AP: Amid uncertainty, schools prepare for paid athlete endorsers

RALPH D. RUSSO, Associated Press June 8, 2021

There is Arizona Edge and Buffs with a Brand. Oklahoma State rolled out OSU Elite and Texas Tech launched Beyond Verified. Florida State unveiled Apex in April with a social media video that included...

FILE - In this Thursday, Oct. 6, 2011 file photo, turf manager Jared Hertzel touches up the newly-painted Big Ten conference logo on the football field at Memorial Stadium in Lincoln, Neb. Big Ten is going to give fall football a shot after all. Less than five weeks after pushing football and other fall sports to spring in the name of player safety during the pandemic, the conference changed course Wednesday and said it plans to begin its season the weekend of Oct. 23-24. (Jacob Hannah/Lincoln Journal Star via AP, File)

AP: Big Ten changes course, will play fall football after all

RALPH D. RUSSO, AP College Football Writer September 16, 2020

Big Ten is going to give fall football a shot after all. Less than five weeks after pushing fall sports to spring in the name of player safety during the pandemic, the conference changed course Wednesday...

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