In times when people around the world want to talk about superficial happenings than instigate intelligent discussion, Gawker is king. The website, billed as a gossip website for Manhattan’s elite, relies on salacious stories to draw in readers.

So as a Twitter follower of several media pages, The Huffington Post, which currently has over 120 thousand tweets in comparison to The New Yorks Times’ nearly 87 thousand, certainly stands out. But its increase in Tweets is just a small stepping-stone in Huff Po’s recent expansions.

Originally, this was going to be a sophisticated and nuanced opinion piece regarding the ills of the video game journalism industry, and how Kotaku is a reflection of all these things. But then I began thinking that maybe the comparison doesn’t work so well using Kotaku.