NCAA athletics is a multi-million dollar industry, and the majority of the “student athletes” who participate in these sports are not students at all, just athletes. Many major college football and basketball programs are using the four-year learning period as a minor league of sorts, and that’s exactly how the players, coaches and trainers look at it. The athletes play four years, win some games, turn some heads and then get called up via the draft, signing a multi-million dollar contract for their potential.