Thirty Seconds to Mars fall victim to their ego on “America”
April 10, 2018
Jared Leto & Co. have always been trend-hoppers. From the emo-tinged alternative of 2005’s “A Beautiful Lie” to their artsy electro-rock venture “Love, Lust, Faith and Dreams” in 2013, the band has consistently performed in line with the latest radio craze.
And for four albums, it worked. It’s a testament to Leto’s songwriting abilities that he’s been able to make such unoriginal music sound so good for so long. Unfortunately, on “America,” it sounds like he’s not even trying anymore. In fact, the entire band’s talent has regressed to a level that I would’ve never thought possible back in 2009, when they released their behemoth concept album “This Is War.” Where that record was a fiery explosion of passion fueled by a hellish lawsuit with their record label and (literally) backed by the voices of 1,000 fans, “America” is derivative and vapid, devoid of any creative spark the band may have had in the past.
The only things that remain from the band’s previous albums are their absolute worst traits. The incessant “woah oh oh’s” in every chorus have returned yet again, as have Leto’s cringe-inducing attempts at eroticism with raspy, whispered vocals. Pseudo-deep lyrics regarding themes of love, sex, religion, politics and war have also found their way back into a Mars album, to no one’s surprise. Meanwhile, Shannon Leto’s drums and Tomo Milicevic’s guitars have been banished almost entirely, replaced by simple electronic booms and lifeless synth compositions. Nearly every song on the record is centered around a mildly catchy chorus, followed by a slickly produced electronic break, ad infinitum until the next song begins. By track 4, it’s a snoozefest; by track 10, it’s unbearable.
To make matters worse, the music isn’t even this album’s greatest flaw. That honor goes to its marketing. Don’t get me wrong, Thirty Seconds to Mars (and Jared Leto especially) have always reeked of pretentiousness, but never have they attempted something so painfully self-important. You’d think that naming an album “America” would mean it has something to do with… well… America. And Leto himself has said as much.
The band’s social media has referred to it as, “a creative journey through the lyrics and stories of Thirty Seconds to Mars and a hard look at some of the issues America faces. It’s a call to action for Americans to look up from their phones, take notice, and get involved. This album and museum is as experiential as it is lyrical. It comes with a message that is loud and clear.”
If that’s the message that this trite, soulless collection of songs is supposed to convey, then I’m not hearing it. And don’t even get me started on the awful “lists” that plague the album’s various covers. Sorry Jared, but I don’t think any of your fans care to see America’s six most popular sex positions plastered on a mustard yellow background on the front of your new album.
Long story short, “America” is not good. It’s an album that feels like nothing more than an exercise in narcissistic futility, an effort to see just how big they can get. Please people, do the world a favor, and don’t let it be successful.
Sails: 1/5
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Andrea • Apr 7, 2019 at 9:21 am
I would genuinely love to know what you thought of Pete Townshend’s ego, John Lennon/Paul McCartney’s ego, etc etc. No I’m not comparing him to these legends, but they came to mind when you said ‘ego’. To be a musician, you have to have a certain amount of ego because you’re putting out something you’ve worked so hard to be exactly what you wanted. As to the “woah oh oh’s”, if you’ve ever seen them live, there is a ton of crowd participation bc they’re know to tour the world frequently, so this is what the crowd does and I love it personally.
The Wave • Nov 21, 2018 at 6:49 pm
Echelon was from the 1st album….so for those who jumped on them post 1st album….yes The Kill from Beautiful Lie…..its hard for yalls postitive take on this album have credit. I followed this band before 1st album was released….and that album to me and many others was their masterpiece and was 30 Seconds To Mars. They did jump on trends. Beautiful Lie album had Jared going for the Used sound…and then after that….less guitars….and more radio pop electronic tunes. The power is gone. You want power? Try the 1st album on blast….and then play the last few albums. They have become a girly radio pop Imagine Dragons band. We are not haters….there is a Wave of us….the first fans from the 1st album….we do exist….and miss who this band once was. They didnt evolve….they went backwards. There is a wave.
Stephanie • Aug 25, 2018 at 8:41 pm
WELL, NOW…….. YOUR DESCRIPTION SOUNDS MOSTLY LIKE THE MUSIC BEING MADE BY THE CARDI Bs’, Nikki Minajs’, LIL WAYNES’, JUSTIN BEIBERS’, JUSTIN TIMBERLAKES’, EMINEMS’, JASON ALDEANS’, BRITTANY SPEARS’, DJ KHALIDS, G-EASYS’, HALSEYS’, WIZ KALIFAS’ AND FUTURES’ OF THE WORLD TODAY!!!!! SAME BEATS CRUSHED UP AND MIXED UP AND APPLIED TO SOME WORDS THEY CALL SONGS……BUT, ALL THE SONGS SOUND THE SAME; BECAUSE , IN REALITY THE MUSIC IS REUSED OVER AND OVER NONE OF IT IS NEW……ALL THE SONGS TALK ABOUT THE SAME THINGS MEN, WOMEN, MONEY, LOVE, PAIN. ALL THE LYRICS ARE MEANINGLESS, MINDLESS, AND DONT EVER MAKE SENSE……NOT MUCH THOUGHT GOES INTO ANY OF THESE SINGERS’ SONG LYRICS NOR THE MUSIC…… —WHY SHOULD ANYONE WORK ON SONG LYRICS OR THE MUSIC FOR A SONG FOR YEARS.? ***BECAUSE THAT IS THE MOST ARTISTIC PART OF IT ALL*** IT’S NOT JUST A RHYME—IT’S TIME. IT’S EFFORT. IT’S MEANING. IT’S CREATIVE. IT’S CAPTIVATING. IT’S EXPENSIVE IN MANY, MANY WAYS. YES, MANY PEOPLE, ESPECIALLY AMERICANS DON’T UNDERSTAND IT, AND NEVER WILL… Now, what do you have to say about all the other artists’ music? MOST OF THEM SING GREAT–DANCE GREAT—THATS ABOUT IT.
Jillee • Jul 13, 2018 at 4:26 pm
I just saw them in concert! I Admit, I missed Tomo, but both Jared and Shannon worked very hard to provide a great show. It was a success. … Walk the Moon was perfect. I thought everything went great! I hope Tomo cones back! All the news talks bad of Jared, why? He’s good… Shannon is just as talented. … i appreciate the family bond. I’ll be happy regardless. Bucket list (see 30 seconds to Mars) CHECK!
hailie • Jul 22, 2018 at 5:41 am
Tomo left the band. See one of his tweet from the middle of June.
Q • May 4, 2018 at 6:33 am
No Tomo No Band now it’s just a solo adventure for Jared and really sucks because they rocked for years when they struck the punk/grung/rock days
Anna • Apr 14, 2018 at 10:49 am
This album is a very different 30 seconds to mars this is for sure. But to expect the same music theme in all albums it would be like to expect someone to live every single day of life in one manner, this is impossible to do. I personally a huge fan of 30STM and I do not like 50% of new album, but now one can please everyone, and while some people will hate other will love. And all songs I do love from new album I see a strong connection with America theme, “hail to the victor” for instance is rich of my own story here,but it also depends on every person experience and not everyone can relate to that.
Cory • Apr 11, 2018 at 6:55 am
THIS Article is very good. Fans going to be on here bashing, but we all have to be honest: The Album is horrible. 30 Seconds to Jared Leto’s one man show.
stephen mallett • Apr 10, 2018 at 9:26 pm
Go back and listen to “Dawn will Rise” and “Hail to the Victor”
Give them some love for shaking things up. They know their fans and they don’t care to take some risks.
deck • Apr 10, 2018 at 7:27 pm
Haters gonna hate
Ana Baptista • Apr 10, 2018 at 2:03 pm
Congratulations for this article, you absolutely wrote everything that I was thinking about this album. Don’t get me wrong, I used to love Thirty Seconds to Mars, but that was in a time when they were an actual band, not just Jared, and his ego. Their first album was a masterpiece for me, that level of quality dropped on their third album, and it ceased on their fourth when Tomo was completely put aside, only to be replaced by synthesizers and poor electronic mixes. But this album totally killed all my sympathy for the band, Shannon and Tomo were completely forgotten, (ironically the best song on the album is “Remedy” where Shannon sings), and Jared’s voice is so full of autotune, that it seems that he was replaced by a robot. And the pretentiousness of it!! God, I thought LLFD was pretentious but this was way worse!! The saddest part is that they used to be my favourite band, and now that they are finally going to play a concert near the town I live, I no longer want to see them.
PS: Sorry for the long text, and sorry for any mistakes I made, English is not my mother language.
Karen L Ballweber • Jul 11, 2018 at 11:30 pm
So sorry to disappoint you all but AMERICA WENT ALMOST PLATINUM ON DAY ONE. We ECHELON LOVE IT…
Tanya • Aug 14, 2018 at 4:17 pm
Yessssss ???? ?????????????? 30 seconds to mars for life!!!!
Mallory Jones • Jul 17, 2018 at 7:49 am
You suck. How about measuring your own life, accomplishments or even your own existence before attacking someone else . moreover clearly you have not listened (that means opening your fucking ears & mind) to the lyrics of any of the new songs. Rescue me screams about the struggle with depression, anxiety & perseverance. FUCK YOU @theechelon.